Shelley Carter, Marketing and Advertising

Hi, I'm Shelley Carter. I Inspire remarkable brand experiences and help brands get obsessed followers because customers just aren’t that loyal.

Shelley Carter's Bio:

One of the most valuable lessons I have learnt in business is the best way to sell something - don’t sell anything. Earn the awareness, respect, and trust of those who might buy. I help brands get dedicated, obsessed followers because customers just aren’t that loyal. I focus on customer engagement through brand enlightenment research to uncover the remarkable experiences that trigger repeat purchases. I help develop effective promotional Shopper Marketing programs, Social Media strategy/implementation and brand HR/ambassador support programs. Bio Although I never got that doctoral degree in psychology, I did get a degree in marketing which I could argue, is not far off! After all, aren’t we as ‘Engagement Marketers’ always studying the mind and behavior of people? For over 20 years I have been inspiring people to build remarkable brand experiences and engagement. With my knowledge and guidance I help companies influence purchases and deliver significantly improved business results by first engaging internally with employees and then externally with its customers. I have held Senior Management roles with Sandbox Creative Group Inc., Fiberbuilt Manufacturing, Value Drug Mart® Associates Ltd., and have worked extensively with consumer packaged goods clients such as Unilever Canada (Dove, Knorr, Hellmann's/Best Foods), H.J. Heinz, Cott Beverages and Sun-Rype products, as well as with retailers like Safeway, Overwaitea, Sobeys, Co-op, HY Louie, Thrifty Foods, Westfair, London Drugs and Pharmasave. Most recently I have consulted with COLOPeople, a strategic partner for Global Data Center, connectivity, and outsourced IT solutions. I have also been a Director with the Calgary Food and Drug Executives, and have been featured in publications such as the Calgary Herald, Business in Calgary, Direct Marketing and Canadian Grocer as a business professional interviewee and writer. On a more fun note, I even got a chance to star as a main character in a pilot Drama Series, featuring an embedded marketing technology.

Shelley Carter's Experience:

Managing Director at Cult Collective Ltd.
October 2013 - Present | California
Though I have gone back to consulting independently in the California Bay Area in 2015, I still love what this company stands for - Brands need more than customers. They usually buy things because they have need, not a burning desire. Consequently, they don’t rant to their friends about how great an experience or a product is. In a world with too many choices and too little time, companies without highly engaged, devoted and vocal customers (aka cult followers) won’t survive. Period. And in this brave new world, those who embrace the non-traditional and the unexpected will inherit the earth, or the parts that count. Cult is here for marketing professionals who share our belief that organizations with cult-like status will always make more money, be better places to work and survive economic downturns better than those who don't. @CultIdeas Free Enlightenment – http://www.cult.ca/blog/
Independent Engagement Marketing & Sales Consultant at Shelley Carter - Independent Contractor
July 2011 - Present | San Francisco Bay Area
I realize your business and goals are very different from others and there is no silver bullet to success. I use best practices when setting up your campaign however because every business is different in so many ways: target market, price point, close rate, margin… it is important to commit the time to finding out what works best. Typically a new sales and marketing initiative looks something like this: 1 - 3 months testing 4 - 6 months review of metrics/KPI gains 7 months on - continual refinement of what's working, elimination of what doesn't and testing of new ideas to improve returns. Half the battle is testing and analyzing the data to improve results. On the Social Media front, I know how hard it is to stand out from the crowds. Major social networks like LinkedIn, Facebook, Instagram and Twitter expose their audience to such a huge amount of content that it’s a wonder any business can get noticed. Most use a complex algorithm to determine what postings pop up on users’ news feeds – you may be producing great content, but if the algorithm decides your content is not worthy of moving into your followers’ feeds, your efforts could be going to waste. Supplying enough good content to keep algorithms happy can require not only a creative approach, but also substantial resources and budget.
Director of Luncheons at Calgary Food & Drug Executives - CFDE
January 2007 - March 2011
Volunteer Director of Luncheons- The Calgary Food & Drug Executives was established in 1974 to bring industry members (Consumer Packaged Goods Company Representatives and Grocery Retailers) together for networking and to provide a forum for discussion about industry issues.
Director of Client Strategy at Sandbox -Building Remarkable Brand Experience
2004 - 2011
This company is still like my family and I continue to work with them on a regular basis remotely in California. They have a wonderful, creative team who truly care about their clients and I am honored that they remain confident and faithful to me. When I did work in the Calgary office I Managed the Sales/Account Manager and Coordinator staff; Internal Marketing and Communications strategy and execution; High Level Client Strategy Lead; Client Shopper Marketing Strategy; Brand Development Strategy; Agency Business Development, Networking and PR; Agency CRM Implementation, Training and Management www.sdbx.ca As of September 2011 - consulting remotely from California.
Director of Sales & Marketing at Fiberbuilt Manufacturing Inc.
November 1999 - January 2004
Marketing, PR and Communications Plan strategy and execution; Sales strategy and management of internal and external distributor teams - worldwide coverage; CRM Software system implementation and management
Advertising Manager at Value Drug Mart Associates
January 1990 - August 1999
Developing and executing annual marketing plans for two retail banner programs. HR Management of Advertising Coordinator, Retail Services Representatives, New Store Coordinators and Print Room Operator.

Shelley Carter's Education:

Northern Alberta Institute of Technology
1988 – 1990
Business Administration Diploma
Athabasca University
Bachelor of Commerce
Concentration: Marketing

Shelley Carter's Interests & Activities:

I love inspiring Remarkable Brand Experiences through innovative problem solving and fresh ideas that involve Social Media, Strategic Corporate Branding/Communications and Decision Point (Shopper) Marketing. Personally I love living an active life style, getting outside and enjoying everything that life can offer, including most recently trying my hand at acting and modelling! It is never too late to go after your dreams.

Shelley Carter

Brand Engagement | Marketing and Advertising

Hi, I'm Shelley Carter. I Inspire remarkable brand experiences and help brands get obsessed followers because customers just aren’t that loyal.

Shelley Carter's Bio:

Shelley Carter's Experience:

Managing Director at Cult Collective Ltd.

Independent Engagement Marketing & Sales Consultant at Shelley Carter - Independent Contractor

Director of Luncheons at Calgary Food & Drug Executives - CFDE

Director of Client Strategy at Sandbox -Building Remarkable Brand Experience

Director of Sales & Marketing at Fiberbuilt Manufacturing Inc.

Advertising Manager at Value Drug Mart Associates

Shelley Carter's Education:

Northern Alberta Institute of Technology

Athabasca University

Shelley Carter's Interests & Activities: